Serving the Hudson Valley, NY,
+ small business owners worldwide
Pour time: 2–3 weeks, kickoff to launch
Investment: from $2,950
template · payment plans available
Done-with-you Showit customization for the business owner who's done waiting. You pick a Refinery Nine template, I do the heavy lifting, and in two to three weeks you've got a live, polished site. No blank-page panic. No five-figure invoice.
A proven recipe,
poured your way.
The House Pour · Semi-Custom Showit Website Design
Fast doesn't mean rushed. It means we're organized.
You don't need a from-scratch custom build. You've got a brand you like and a template you love. You just need someone to pour it properly, without the endless back-and-forth or the project that quietly eats your whole spring.
So we skip all that. One focused stretch, two to three weeks start to finish, with your content ready to go. Less waiting, less overwhelm, and a site that's actually live instead of "almost done."
A finished website shouldn't take,
six months and a small loan.
The honest part
• You've already got your branding sorted: logo, colors, fonts.
• You found a Refinery Nine template that feels like you.
• You've got your copy written and your images ready.
• You want it done by a pro, not by you at 11 p.m.
• You need live and professional, fast, without the custom price tag.
Top Shelf is the done-for-you tier: custom brand and custom site, distilled from scratch around you. No template to bend into shape. For when the rail stuff won't cut it, and you already know it.
Ready to pour.
Who this is for
Last call, first pour - Launch graphics, personalized training materials, and 30 days of post-launch support. You're set up to run it yourself.
no. 06 — Launch + Support
On the shelf -
Foundational Showit SEO so you start out findable. You bring the keywords, and I set them up the right way.
no. 05 — Basic SEO Setup
Behind The Bar - Domain connection, site security, newsletter and social integration, and blog setup. The technical bits, handled.
no. 04 — Setup & Integrations
Every glass, Every Screen -
Designed to look sharp on desktop, tablet, and phone, because that's where half your visitors actually are.
no. 03 — Mobile Optimization
Your Pour - Your Refinery Nine Showit template, customized to your brand: colors, fonts, logo, and your content poured into place across your pages.
no. 02 — Full Template Customization
Reading the Menu - A focused planning session and a website strategy outline, so your site does a job — not just looks the part.
no 1 -Strategy Kickoff
what you'll receive
Your template, fully customized and launch-ready, poured by someone who builds on Showit every single day.
Everything you need. Nothing you'll fight with.
What's in the glass
Not sure which pour fits? Tell me what you're building and I'll point you the right way.
Investment: from $1250 + template
Just the essentials, nothing added.
Template Essentials Install
Neat
Investment: from $2,950 + template
The whole template, poured top to bottom.
Template Customization
Full Pour
Full Pour or Neat?
Two ways to work together
Wren & Willow Website Template
Showit designers are rare — especially in the Hudson Valley. You get a regional specialist on a platform built for exactly this kind of editorial, custom work.
One of very few
Built-in SEO tools plus RankMath on the blog side mean your site starts out findable — structured the way Google (and now AI search) rewards.
SEO-ready foundation
Showit pairs with a WordPress blog for serious, SEO-friendly content — the design freedom of Showit with the publishing power of WordPress.
WordPress blogging built in
After launch, you're not stuck waiting on a developer. Swap a photo, change a price, add a page — Showit makes it genuinely doable for a non-techie.
You can actually update it
Your mobile site gets its own dedicated design — not a squished version of desktop. Beautiful and intentional on every screen, which is where most of your visitors actually are.
Designed mobile-first
Showit is genuinely drag-and-drop. Every element can be moved, resized, or restyled — no code, no template jail, no "you can't do that here."
True design freedom
Showit is the platform I build everything on — and once you've got a site on it, you'll get why. Total design freedom, zero coding, and you stay in control after launch.
The features of Showit you'll actually love.
Why Showit
no.6 - Launch + training
We take it live at your domain, and you get launch graphics plus a personalized Showit training video — so you can confidently run and grow your site yourself.
no.4 - One round of revisions
You review, you give clear feedback, I refine. One focused round to get it exactly right — no endless back-and-forth dragging the timeline out.
Here's every step, so you always know exactly where we are.
no.3 - Get prepped with your checklist
You'll get a clear checklist: brand assets, copy, and images. Arrive with these ready and the whole project runs like clockwork — that's the secret to the timeline.
no.5 - Strategy kickoff
We map your site strategy and content plan before a single canvas moves, so your finished site does a job — it doesn't just look good.
no.2 - Your full template, customized
I apply your brand, color, type, photography, and copy across your entire template — most run 10+ pages — each one optimized for mobile as carefully as desktop.
a better way to build
How a week
no.1 - Pick your template
Choose any Refinery Nine Showit template — or tell me your goals and I'll point you to the right one. Either way, you start with a strategic foundation, not a blank page.
becomes a website.
• Brand assets — your logo, colors, and fonts (with licenses)
• Your copy — written, edited, and final
• Your images — sized, optimized, and named
No branding yet? Small Batch gives you a mini brand strategy and logo in one five-day week, then we pour your site. No copy yet? I'll drop in placeholder copy so the build keeps moving, and you swap in your own before launch.
The two-to-three-week timeline only works when you arrive ready. You'll get a checklist, but here's what to have behind the bar before kickoff:
Here's the secret to a fast pour.
Before we start
Starting at:
The House Pour is a Showit service. Selling products, or need WordPress or Squarespace? Ask, and we'll scope a custom quote.
Pay in full, or book with a deposit and pay the balance before launch.
Need another platform?
Two ways to pay
For a full Showit template customization, poured to your brand. Your Refinery Nine template is purchased separately.
$2950
The investment
Template Customization is a Showit service. If you need WordPress or Squarespace, ask about a custom quote.
Is this only for Showit?
Three things: brand assets (logo, colors, fonts), all your copy written and final, and your images sized and ready. You'll get a checklist — having it ready is what keeps the timeline tight.
What do I need ready first?
Yes — you pick a Refinery Nine Showit template that fits your brand, then we customize it together. Not sure which? Ask and I'll help you choose.
Do I have to buy a template first?
About two weeks from kickoff to launch. The efficient timeline works because you arrive with your branding, copy, and images ready to go.
How long does it really take?
This starts from one of my Showit templates and customizes it to your brand in about two weeks, from $2,950. Custom builds a brand and site from scratch over 12–16 weeks, from $7,500. This is the faster, more affordable path if you've already got your branding.
How is this different from custom design?
Template Customization starts at $2,950 for a full Showit template customization. Payment plans are available — just ask.
How much does it cost?
Before you Book.
just the faq
Got your template, your brand, and your content ready? Let's get you launched. Reach out however suits you — book a call, send an inquiry, or just email me.