Done for you, with you,
welcome to the studio
or by you.
An editorial brand & Showit studio in the Hudson Valley — building identities and websites made to be looked at, and booked from.
Your website is doing your business
You've built something real. The work is good — better than good. Your clients say so. But the website? The website is still the one you threw together three years ago at midnight, or the template everyone else in your industry is also using, or the "nice" one your cousin's friend made that somehow makes you look like a hobbyist.
Let's be honest for a second
a disservice.
You dread sending people to your site — you'd rather just DM them photos.
You've been "meaning to redo it" for two years. It's still on the list.
You want to raise your prices, but your brand doesn't back up the number.
You get traffic. You get compliments. You don't get inquiries.
Here's the thing nobody tells you
a nice website isn't the same as a website that works.
Pretty is table stakes. Anyone can buy pretty. What actually moves someone from browsing to booking is a brand with a point of view and a site built to make one specific decision easy. That's strategy, hierarchy, and typography doing real work — not another round of picking a prettier font.
That's the whole job here. Editorial design with substance underneath it. Built on Showit, so you can actually update the thing yourself without a developer, a ticket, or a bill. Delivered by one person who's been doing this for two decades — no account manager, no hand-offs, no house style flattening you into everyone else.
Good design. No drama..
No. 01 · Done for you
Custom Brand & Web Design
The full transformation, built from scratch.
Your brand and your Showit website, designed from the ground up around your strategy, your people, and your goals. No template underneath — the whole editorial thing, start to finish.
Investment:
timeline:
from $7,500
8-10 weeks
- Custom brand strategy & visual identity
- Custom Showit website, designed from scratch
- SEO & AI search optimization
- Resources, training & launch support
No. 02 · Done with you
Template Customization
You've got the brand. Let's get it live.
Found a Refinery Nine template you love? I'll customize it to your brand — colors, fonts, content, the works — in about two weeks. All the polish, none of the building.
Investment:
timeline:
from $2,950
~2 weeks
- Your chosen Showit template, customized
- You bring branding, copy & images
- Up to 10+ pages, mobile-optimized
- Basic SEO setup & launch training
No. 03 · Done with you
Semi-Custom Brand
A custom-feel identity, on a shorter timeline.
You've outgrown the DIY phase. Pick a base design from my curated collection and I personalize it to you — your name, tagline, palette, type, and supporting marks. The detail and artistry of custom work, without the five-figure investment or the months-long wait. About two weeks, start to finish.
Investment:
timeline:
from $3,000
~2 weeks
- Choose from a curated collection of base designs
- Personalized logo suite, palette & type
- Custom marks, textures & supporting elements
- One revision, all final files & a brand guide
Something else in mind?
Got a project that doesn't
Not everything fits neatly into three tiers — and that's fine. Maybe you just need a logo, a refresh, a landing page, or a build on a platform that isn't Showit.
I take on a handful of custom and one-off projects when they're the right fit. Tell me what you've got in mind and we'll talk it through — no pressure, just a real conversation and a custom quote.
fit a box?
Hudson Valley, NY
Local? Let's grab a coffee
(or a Zoom).
I'm based in the Hudson Valley and love working with businesses in my own backyard — a real designer you can actually meet with, who knows this market and the clients you're trying to reach. Anywhere else? The whole process runs beautifully remote.
Not sure which?
Tell me where you are and what you need — I'll help you find the right door. Book a call, send an inquiry, or just email me.
Let's talk.
just the faq
Before you ask.
How do I know which service is right for me?
It comes down to one question: how much do you want done for you? Need a brand built from scratch → Custom. Have your branding, want it built → Customization. Want to DIY → the Shop. Still unsure? Reach out and I'll point you the right way.
Do you take on custom or one-off projects?
Yes — beyond the three core services, I take on a limited number of custom projects: logos, refreshes, landing pages, or builds on WordPress, Squarespace, or Shopify. Just reach out for a custom quote.
What platforms do you build on?
Showit is my primary platform, but I also build on WordPress, Squarespace, and Shopify (for e-commerce) on a case-by-case basis.
Do you work with clients outside the Hudson Valley?
No. I'm based in the Hudson Valley, NY, and work with local businesses in person plus creative entrepreneurs nationwide. The full process runs remotely when needed.
Can I start with a template and upgrade later?
Absolutely. Plenty of people buy a template, then come back for Template Customization or a full custom project as they grow. The doors connect.
Do you offer payment plans?
Yes — payment plans are available on custom and customization projects, and templates offer split-pay at checkout. Just ask.
