An editorial brand & Showit studio in the Hudson Valley — building identities and websites made to be looked at, and booked from.
or by you.
welcome to the studio
Done for you, with you,
You get traffic. You get compliments. You don't get inquiries.
You want to raise your prices, but your brand doesn't back up the number.
You've been "meaning to redo it" for two years. It's still on the list.
You dread sending people to your site — you'd rather just DM them photos.
a disservice.
Let's be honest for a second
You've built something real. The work is good — better than good. Your clients say so. But the website? The website is still the one you threw together three years ago at midnight, or the template everyone else in your industry is also using, or the "nice" one your cousin's friend made that somehow makes you look like a hobbyist.
Your website is doing your business
Good design. No drama..
Pretty is table stakes. Anyone can buy pretty. What actually moves someone from browsing to booking is a brand with a point of view and a site built to make one specific decision easy. That's strategy, hierarchy, and typography doing real work — not another round of picking a prettier font.
That's the whole job here. Editorial design with substance underneath it. Built on Showit, so you can actually update the thing yourself without a developer, a ticket, or a bill. Delivered by one person who's been doing this for two decades — no account manager, no hand-offs, no house style flattening you into everyone else.
a nice website isn't the same as a website that works.
Here's the thing nobody tells you
- Custom brand strategy & visual identity
- Custom Showit website, designed from scratch
- SEO & AI search optimization
- Resources, training & launch support
8-10 weeks
from $7,500
timeline:
Investment:
Your brand and your Showit website, designed from the ground up around your strategy, your people, and your goals. No template underneath — the whole editorial thing, start to finish.
The full transformation, built from scratch.
Custom Brand & Web Design
No. 01 · Done for you
- Your chosen Showit template, customized
- You bring branding, copy & images
- Up to 10+ pages, mobile-optimized
- Basic SEO setup & launch training
~2 weeks
from $2,950
timeline:
Investment:
Found a Refinery Nine template you love? I'll customize it to your brand — colors, fonts, content, the works — in about two weeks. All the polish, none of the building.
You've got the brand. Let's get it live.
Template Customization
No. 02 · Done with you
- Choose from a curated collection of base designs
- Personalized logo suite, palette & type
- Custom marks, textures & supporting elements
- One revision, all final files & a brand guide
~2 weeks
from $3,000
timeline:
Investment:
You've outgrown the DIY phase. Pick a base design from my curated collection and I personalize it to you — your name, tagline, palette, type, and supporting marks. The detail and artistry of custom work, without the five-figure investment or the months-long wait. About two weeks, start to finish.
A custom-feel identity, on a shorter timeline.
Semi-Custom Brand
No. 03 · Done with you
Not everything fits neatly into three tiers — and that's fine. Maybe you just need a logo, a refresh, a landing page, or a build on a platform that isn't Showit.
I take on a handful of custom and one-off projects when they're the right fit. Tell me what you've got in mind and we'll talk it through — no pressure, just a real conversation and a custom quote.
Something else in mind?
I'm based in the Hudson Valley and love working with businesses in my own backyard — a real designer you can actually meet with, who knows this market and the clients you're trying to reach. Anywhere else? The whole process runs beautifully remote.
(or a Zoom).
Local? Let's grab a coffee
Hudson Valley, NY
Tell me where you are and what you need — I'll help you find the right door. Book a call, send an inquiry, or just email me.
Yes — payment plans are available on custom and customization projects, and templates offer split-pay at checkout. Just ask.
Do you offer payment plans?
Absolutely. Plenty of people buy a template, then come back for Template Customization or a full custom project as they grow. The doors connect.
Can I start with a template and upgrade later?
No. I'm based in the Hudson Valley, NY, and work with local businesses in person plus creative entrepreneurs nationwide. The full process runs remotely when needed.
Do you work with clients outside the Hudson Valley?
Showit is my primary platform, but I also build on WordPress, Squarespace, and Shopify (for e-commerce) on a case-by-case basis.
What platforms do you build on?
Yes — beyond the three core services, I take on a limited number of custom projects: logos, refreshes, landing pages, or builds on WordPress, Squarespace, or Shopify. Just reach out for a custom quote.
Do you take on custom or one-off projects?
It comes down to one question: how much do you want done for you? Need a brand built from scratch → Custom. Have your branding, want it built → Customization. Want to DIY → the Shop. Still unsure? Reach out and I'll point you the right way.
How do I know which service is right for me?