Serving Rockland, Orange, Ulster, Dutchess, Westchester, and Putnam counties, and clients everywhere.
You only need the one that fits where you are right now.
Whether you need a brand from scratch, a website for the brand you already love, or just one thing finished this month, you're in the right place. Most business owners don't need everything. They need the right next step.
This page will help you find yours, and figure out which website platform actually fits your business before you spend a dime.
Not sure where to start?
Pull up a seat.
Start here : Brand and Website Design for Small Businesses
Find the line that sounds like you. Each path points to what you actually need, from free resources to full custom work.
What are you looking for?
Choose your path
Learn to build, update, and grow your own site.
self placed
Courses
Notes from the Refinery: design tips, Showit how-tos, and small business inspiration.
FREE
The Still Room
Costs, pros and cons, and a quick quiz to find the website platform that fits.
FREE
The platform cheat sheet
What you need
- You're not sure what you need yet
- You're DIY-ing for now, or saving up for design
- You want to understand your options before you spend a dime
You might be here if
Start free. Learn the basics, compare your options, and get clear on what your business needs before you hire anyone, me included.
No. 01 - If you're new or still figuring it out
I customize a template to your brand and content, so it launches looking like yours.
From $1250
The House Pour
What you need
Pick a Refinery Nine template and set it up yourself, with guides and support along the way.
diy
Showit templates
What you need
- You already have a logo, colors, and fonts you like
- You want a polished site in weeks, not months
- You don't need a fully custom design
You might be here if
Your brand is ready. Your website just needs to catch up. Start with a Refinery Nine Showit template, and decide how much of the work you want to do.
No. 02 - If you have a brand but need a website
Monthly Showit care. You send the list, I make the changes.
From $257/mo
The Upkeep
A mini brand strategy and logo, delivered in one five-day week.
$2500
Small Batch
A logo, a sales page, a fix. One full day or one full week of focused design, and it's finished.
From $850
The Tasting Room
What you need
- You already have a logo, colors, and fonts you like
- You want a polished site in weeks, not months
- You don't need a fully custom design
You might be here if
You don't need to start over. You need a focused fix, a refreshed brand, or someone to keep things current.
No. 03 - If what you have feels off
Not sure it's the right fit? A relaxed 20–30 minute chat to talk it through.
From $1250
A discovery call
The whole nine: brand strategy, identity, and a custom website built from scratch.
From $8,250
Top Shelf
What you need
- You're starting fresh, or you've outgrown your brand and website
- You want strategy, not just a pretty logo
- You'd rather hand it off and see it done right
You might be here if
You've built something real, and your brand and website should show it. This is the full collaboration: strategy first, then design built around you.
No. 04 - If you want it done, start to finish
[Name], [Business]
[One or two sentences from the client about what changed after working together.]
“[Short pull quote, with one or two words set for emphasis.]”
Prices are approximate, billed annually, and change often. Last updated November 2026. Check each platform's pricing page before you sign up.
Every business owner asks this, and most get an answer based on whatever their designer happens to use. Here's the honest version. I build on Showit, WordPress, and Squarespace, and I'll recommend the one that fits how you work.
Email tickets and an AI assistant, plus forums; phone only on Enterprise
Site plans about $15–$25; e-commerce plans cost more
Low
Built in, on e-commerce plans
Built-in CMS, strong for structured content
Responsive breakpoints you adjust
Content edits are easy; layout changes take skill
Very high, built like a developer would
Design-forward sites that need advanced animation and structured content
No official support desk: community forums, your hosting company, and plugin developers
Software is free; hosting about $10–$50+, plus themes and plugins
Higher: updates, plugins, security
Through WooCommerce
The best there is, and thats why showit uses it 😉
Depends on theme
Steeper learning curve
Depends on theme and builder
Content-heavy sites, blogs, and businesses that need to grow and customize
Live chat on weekdays, email, a help center, and community forums
About $20–$100
Low
Built in
Built in, basic
Automatic
Easy, visual editing
Structured: works within its layouts
Simple sites and small shops that want everything in one place
Live chat and email from the Showit team, plus a large designer community
Customer support
About $20–$45
Low
Through add-ons, like WooCommerce, Thrivecart or Shopify
Built-in WordPress blog
Designed separately, so it looks intentional
Easy, visual editing
Total: drag anything anywhere
Service businesses and creatives who want a custom, editorial look
Monthly cost (approx.)
maintenance
Selling products
Blogging
Mobile design
Ease of updates
Design freedom
best for:
my homebase
Webflow
Wordpress
Squarespace
Showit
Showit, Squarespace, WordPress, or Wix?
If your website is your storefront and you want it to look as good as your work. It's my home base for a reason.
Choose Webflow
If your website is your storefront and you want it to look as good as your work. It's my home base for a reason.
Choose WordPress
If your website is your storefront and you want it to look as good as your work. It's my home base for a reason.
Choose Squarespace
If your website is your storefront and you want it to look as good as your work. It's my home base for a reason.
Choose Showit
The quick version
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Get the one-page “Which Website Platform?” cheat sheet: costs, pros and cons, and a quick quiz to find your fit. Handy for when you're ready to decide.