A custom-feel brand.
Semi-Custom Brand Design
Half the wait.
Hand-designed, detail-driven brand systems for creatives who want something timeless and polished — without the months-long process or the five-figure invoice. You pick a base design, I make it yours.
What is a semi-custom brand?
A bespoke look — without the bespoke timeline.
A semi-custom brand is a pre-designed identity that I then personalize to your business and style. You've outgrown the DIY phase and built something real — now you want a brand that matches the level of work you're doing.
A semi-custom is for you if you're…
Brand board refresh — logo tweaks, marks, patterns
Social + email Canva template sets
Template install with your brand & links
A new page — sales, opt-in, landing, thank-you
Why it works
Where intentional strategy
meets handcrafted artistry.
A Custom-Feel Identity
Storytelling in Every Detail
Handcrafted Details
Every semi-custom design is built with the same detail and thoughtfulness as my full custom work. The result looks bespoke — without the bespoke price.
Your brand isn't just a logo — it's a feeling. Each one blends typography, composition, and subtle cues that reflect your personality and vision.
Textures, patterns, refined custom touches — artistic elements you won't find in a typical template. The little things that make it signature.
How semi-custom works
Four steps. Two weeks.
I take two semi-custom clients per month to keep the quality and the support high.
01.
no.
Book a Call
02.
no.
Deposit + Homework
03.
no.
Schedule + Design
04.
no.
Design + Delivery
Peek at the pricing and book a quick 30-minute call to lock in the base brand that fits you best.
Once we land on the one, you'll get your deposit invoice and a bit of brand homework to set us up.
Homework in, you book your design day — the day I dedicate entirely to making your brand yours.
I customize type, logo layouts, colors, submarks, and details. One revision, then all your final files.
what's included
What's included
Everything you need to look the part.
Made for creatives who've outgrown their DIY brand and need a solid, professional identity — fast.
Primary & secondary logo — with your name, tagline, and details
Coordinating elements — monogram, submark, signature, or illustrations where the brand includes them
Brand color palette — curation and guidance
Typeface selection — assistance choosing the right pairing
Brand pattern or illustrative marks, when applicable
All file formats — PNG, SVG, EPS, PDF
One refinement round to finalize everything
Brand Stack guide — your palette and font usage, documented
Semi-Custom Brand
The whole identity,
made yours.
$3,000
investment:
A boutique, editorial brand built on a curated framework and personalized to you — name, colors, type, and marks. Polished in about two weeks.
Two weeks, start to finish.
Recently launched.
A peek at the collection
emmie
aruba
river house
faq
Just the FAQ
Still have questions?
What's actually customized and included?
I replace the logo with your business name, tagline, monogram or submark, custom lettering (if the brand includes it), and your colors — with the option to swap the primary font if it suits your style. I'll also customize a pattern or texture and source 3–5 stock images. You get everything in high-res JPG, PNG, SVG, and PDF.
How many revisions do we get?
One revision — usually a color tweak or small layout adjustment. Most clients only need the one. Additional revisions are tracked at $450/hr, but they're rarely necessary.
How fast will I get my new brand?
About two weeks from your start day. Once you choose your day, submit your questionnaire, and share your Pinterest inspiration, I'll reach out with any questions. Custom lettering may add a day or two — but most brands wrap in two weeks, start to finish.
What if I don't know my colors and fonts?
Totally fine. Send me a working palette (think: neutrals, pale sage, sandy pink) and your Pinterest board, and I'll narrow down a palette I recommend. You'll also get the Brand Style Workbook, which walks you through your ideal client, brand personality, palette, and fonts.
Are the fonts and lettering included?
Fonts aren't included, but I provide a link to license your own plus free alternatives. Most fonts run around $30 and are a business write-off. For lettering: what you see in the brand (a signature or tagline) is included — additional hand-written words are billed separately, or I can find a font alternative.
Do you offer a discount when bundling with a template?
I do. Buying a brand and a Showit template together? Email me your order number and I'll send a code for $300 off the template.
Ready for a brand that finally fits?
Two clients a month — that's it
Book a quick discovery call, choose the base brand that feels like you, and in about two weeks you'll have an identity worth showing off. Need the full custom treatment instead? That's a different conversation — and I'd love to have it.
