and small business owners wordwide.
Serving The Hudson Valley, NY
Strategy To Launch
8-12 weeks
timeline:
Payment plans available
$7500
investment starts:
- Brand Strategy
- Custom Brand/Identity Design
- Custom Showit Website Design
- Custom WordPress Blog Design
- SEO and AI SEO Foundations
- Training Resources & Support
Editorial brand identity and custom Showit websites for creative entrepreneurs and Hudson Valley businesses who are done blending in — built on real strategy, designed to be seen, and engineered to be found.
Remember.
they
Custom Brand Strategy & Website Design
That's the whole job. And it's the part I'm obsessed with.
You've outgrown the DIY logo and the template you've quietly resented for two years. You know your work is good — but the website says "I figured this out at 11pm," and your dream clients feel it before they can name it.
The people getting booked aren't always the most talented in the room. They're the ones whose brand actually says something, to the right person, in a way that sticks. That's not luck. That's strategy wearing good design
Strategy gets you found.
Looks get you noticed.
Your website can be drop-dead gorgeous and still be invisible.
The honest part
You're done with "good enough" and ready to invest in the real thing.
You want a site that sells while you're off doing literally anything else.
You've got the substance — now you need the brand to match it.
You're a creative entrepreneur or small business ready to be taken seriously.
This is the done-for-you tier — custom brand and custom site, built from scratch around you. No template to bend into shape. For when off-the-rack won't cut it, and you already know it.
All in.
Built for the
Who this is for
no.
Logo suite — primary, secondary, and a submark
Color + type system — your palette and fonts, locked and documented
Visual brand language — the textures, patterns, what makes you recognizable at a glance
Brand guidelines — one tidy doc so everything you touch stays consistent
A complete editorial identity: logo suite, color, type system, and the visual language that makes you instantly recognizable and impossible to confuse with anyone else.
Visual Brand Design
no.
Brand discovery — who you are, what you stand for, & why anyone should care
Ideal client clarity — exactly who you're talking to & the words that make them feel seen
Competitive positioning — what makes you the obvious choice, not one of 100 open tabs
Voice + messaging — how you sound and the lines that do the heavy lifting on every page
We start with the thinking, not the fonts. Positioning, voice, your ideal client, and what actually makes you the obvious choice — the foundation everything else is built on.
Custom Brand Strategy
what you'll receive
Every project is the full arc — from "who even are we" to a live, search-ready site that pulls its weight. Here's what we build together.
Then the pretty part.
Strategy first.
What's included
no.
Launch-ready training — short, no-fluff videos so you know how to run your own site
How-to guides — the cheat sheets for the stuff you'll actually need later
Editing confidence — make your own swaps and updates without breaking into a sweat
No monthly leash — you own it, you run it, you don't owe me a retainer to change a thing
You don't get handed the keys and left in the parking lot. Guides, training, and the tools to confidently run your site yourself — no monthly hand-holding required.
Resources for Success
no.
On-page SEO — the keywords, structure, and metadata that get you found on Google
AI search ready — built so ChatGPT, Perplexity, and Google's AI actually pull you up
Smart site structure — clean, fast, and organized the way search engines reward
Set up to last — optimization baked in, so your site keeps working long after launch
Built to be found — by Google and by AI search like ,ChatGPT and Perplexity. Structured content, smart metadata, and copy that ranks, so your site works long after launch.
SEO & AI Search Optimization
no.
Built from scratch — no template underneath, designed around you and only you
Fully responsive — looks sharp on a desktop, a phone, and everything in between
Built to convert — strategic layouts that turn browsers into "where do I sign?"
Easy to update — you get the keys and you can actually drive, no developer on speed dial
A site designed and built from scratch on Showit — no template underneath. Fully responsive, easy for you to update, and designed to turn visitors into clients.
Custom Showit Web Design
Starting at:
Selling products, or need WordPress, Squarespace, or Shopify? Ask about pricing and we'll scope a custom quote.
Prefer to spread it out? We offer payment plans — mention it when you reach out and we'll find something that works.
E-commerce & Other Platforms
Payment plans Available
For a complete custom brand and Showit website. Payment plans are available — just ask. E-commerce and non-Showit builds are quoted custom.
$7500
The investment
no.2 - Identity
Your visual brand comes to life — logo, palette, type, the whole editorial system.
no.3 - Build
I design and build your site from scratch, page by page, SEO baked in from the first click.
no. 4 - Launch
We go live, you get your resources and training, and your brand works for you 24/7
a better way to build
From hello to
no. 1 -Strategy
We dig into your business, your people, and your positioning. Everything points back to this.
launched.
Still not sure which fits? Tell me about your project and I'll point you the right way.
Best if you need the brand built too — the complete transformation, from positioning to published.
- Brand & site built from scratch
- Full strategy, identity & logo suite
- Custom Showit design — no template
- Full SEO & AI search optimization
- Resources, training & the whole arc
8 -10 Weeks
from $7,500
timeline
Investment
Built from scratch, entirely around you.
Custom Brand & Web Design
the whole thing
Best if you already have your branding sorted and just need it built — beautifully, and fast.
- Starts from a proven Showit template
- You bring branding, copy & images
- Customized to your brand, your content
- Up to 10+ pages, mobile-optimized
- Basic SEO setup & launch training
~2 Weeks
from $2,950
timeline
Investment
You've got the brand. Let's get it live.
Template Customization
The fast track
Template Customization, or the full custom experience?
Two ways to work together
Showit is home base, but I also build on WordPress, Squarespace, and Shopify case-by-case. Need something specific? Ask for a custom quote and let's talk.
Other platforms? Other ideas?
I'm based in the Hudson Valley, and I built Refinery Nine partly because the businesses here deserve brand and web design as good as anywhere in the city — without the city invoice or the six-month wait.
If you're local, that means a real designer you can meet with, who knows this market and the clients you're trying to reach. Anywhere else? The whole process runs beautifully remote.
big-city polish.
Local roots,
located in beautiful hudson valley, NY
brand strategist + Owner of Refinery Nine co.
Maria C. Walls
Always. Every custom website includes search engine optimization and AI search optimization foundation— built into the structure, copy, and metadata so your site gets found by both Google and AI search tools.
Is SEO actually included?
Yes. E-commerce stores are built on Shopify and quoted custom. If you need to sell products on your site, just ask about pricing.
Can you build me an online store?
Yes. I'm based in the Hudson Valley, New York, and I work with local clients in person as well as creative entrepreneurs nationwide. The full process runs remotely when needed.
Do you work with clients outside the Hudson Valley?
I specialize in Showit, but I also build on WordPress, Squarespace, and Shopify (for e-commerce) on a case-by-case basis. If you need a specific platform, ask for a custom quote.
What platforms do you build on?
A full custom brand and website project typically takes 8 to 10 weeks from kickoff to launch, depending on scope and how quickly content and feedback come back.
How long does the project take?
Custom brand strategy and website design projects start at $7,500. Payment plans are available — just ask. E-commerce builds and websites on platforms other than Showit are quoted custom based on scope.
How much does a custom brand and website cost?
Before you ask.
just the faq
Ready to stop blending in? Reach out however suits you — book a call, send an inquiry, or just email me. No pressure, no hard sell. Let's see if we're a fit.